The Habtic Standard
The Habtic Standard is dedicated to becoming the singular, leading voice in the opportunistic jungle of corporate wellness. Monthly issues focused on meaningful topics deliver articles crafted to uncompromising quality. The authors are experts whose only affiliation is the pursuit of the best practices to foster healthy lifestyles in corporate citizens the world over.
Over the course of Habtic’s development, we have accumulated veritable lifetimes of research. It’s a vast array of topics, covering how the modern world presents increasing challenges to a healthy and productive way of life. But there’s a flurry of noise muddying the signal. Too many gurus. Too many workshops. Too many unproven pundits vying for eyes and ears and, predictably, market share. But the truth is a simple one — the study of corporate wellbeing is still in its infancy.
We designed The Standard to be the voice of reason and science in this growing expanse of junk data and empty promises. It bucks established trends, because that’s how you deliver quality. Expertly edited, researched and curated monthly issues, because that’s how you ensure quality. Lean and laser-targeted features and editorial, because that’s how you articulate a clear and resonant message. No news. No gossip. No tickers. Whitepaper-level insights only.
The challenge in preaching our content’s gospel was to do it in a way that would reach the right minds. Engage those who’d truly benefit. But we’re averse to the usual promotional suspects IE: social network spamming, where signal-to-noise ratio is laughable on the best of days. So... we needed to be precise. Purposeful. Deliberate. Focused on our value proposition, and our target audience.
The Gamble paid off
The gamble paid off. The Standard has evolved into an wholly unique modern publication, with a smart and burgeoning readership that keeps coming back. They’re keen for the latest content and proud to wave the Standard banner. Because we bear the right message, to the right people, at the right time... Because Habtic is what the world needs. Right now.